AI Quality Mark: Elevate Your School’s AI Integration

Written by Senior Leaders in Schools, reviewed by AI Specialists and co-designed with Educators every step of the way, the AI Quality Mark is here to guide and support schools in embedding AI effectively and responsibly.

Key Aspects of the AI Quality Mark

Give your teachers more confidence to experiment with AI tools.
Explore different uses of AI tools for teaching and learning.
Think through the future of ‘careers’ and how AI might change that
Consider aspects of childhood development from an AI-infused perspective
Understand how AI can be incorporated into multiple areas of school life, from strategic leadership and curriculum planning, to parental engagement and operational aspects.
Guidance on how to develop AI responsibly and ethically across your school, and build a strategy for your journey.

Achieving the AI Quality Mark

The awards are categorised as Progress, Bronze, Silver, and Gold, based on the overall score.

This self-assessment process is moderated by the Good Future Foundation to ensure consistency and quality.

Why Should Schools Go Through the Quality Mark?

By engaging with our framework, you will be encouraged to consider how AI affects all areas of school life through the self assessment submission. It allows you to critically evaluate where your school is using AI and will give you the necessary tools to plan your strategy moving forwards. Achieving the AI Quality Mark demonstrates to your staff, students, governors and community that you are dedicated to using AI responsibly and ethically across all areas of school life.

Our Process

Embedding AI into your organisation is a journey and we are here to support you every step of the way.

Initial Meeting

At the Good Future Foundation, we believe that this Quality Mark should add value to what you are doing in schools. Therefore, we ensure that we meet with every school who shows an interest in submitting for the Quality Mark before they even start!

Self-Assessment

After having a meeting with a member of our team, you will be sent the Framework for our AI Quality Mark. You are then able to self-assess your organisation against this criteria to give yourself a benchmark. We encourage everyone to do this, even if you feel you might not be at the place you would like to be as it gives you a starting point on your AI journey. There is no time limit on when you go through the Quality Mark process and you can submit as many times as you would like!

Review and Feedback

This self-assessment process is moderated by the Good Future Foundation to ensure consistency and quality. Once you submit your self assessment and evidence, it will be reviewed by one of our assessors. They will then book a follow-up meeting with you to go through the feedback and suggest ways you can move forward to the next stage of your journey.

Recognition for receiving the AI Quality Mark

Printable certificate or physical award
Use of the Good Future Foundation AI Quality Mark logo
Recognition on the Good Future Foundation website

Schools Leading
the Way in AI Education

Meet the pioneering schools and trusts transforming education through responsible AI integration. From achieving quality standards to implementing innovative practices, these institutions are setting new benchmarks in how AI can enhance teaching and learning.

Julie Carson, Director of Education at Woodland Academy Trust shared her experience:
“Completing the AI Quality Mark has been an invaluable experience for our Trust. It provided a structured framework that allowed us to clearly identify our strengths in AI integration while also highlighting the next steps we need to take. The logical progression through the key aspects of leadership, curriculum, and professional development helped us plan effectively.

For schools just starting out in AI, the AI Quality Mark is an excellent guide. It demystifies the process of incorporating AI into education, offering clear, actionable steps. The self-assessment tools and support from the Good Future Foundation gave us the confidence to move forward, ensuring that AI benefits both staff and students in meaningful ways.”

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname
Position, Company name

Our assessors

Dr. Andy Kemp
Dr. Andy Kemp

Dr Andy Kemp is Principal of The National Mathematics and Science College, based in the Midlands on the edge of the Warwick University campus.  The National Mathematics and Science College is the top performing specialist STEM sixth form day and boarding school in the UK.  Joining NatMatSci was something of a homecoming for him as he studied for his BSc in Mathematics, PGCE, MSc and EdD in Mathematics Education all at the University of Warwick.  More recently he has completed his MBA at UCL in 2017.

He has spoken at conferences around the world in relation to the role that technology plays in education, and in particular mathematics education, and has been published in several journals, magazines, and collective works.

Alex More
Alex More

Alex More is an education consultant who specialises in the safe and ethical implementation of AI at scale in schools. With over 20 years of senior leadership experience, he develops strategic CPD programmes embedding AI, STEM, and digital literacy for schools, MATs, and global education organizations.

Part of Oxford University's AIEOU community, Alex's award-winning 'Future Classroom' project was named a Top 100 Global Innovation in 2023. Currently completing an EdD at Bath University exploring AI, sustainability, and social justice in education, he has published with Taylor & Francis and delivers keynote talks internationally.

Alex works as an AI Advisor with organisations including STEM Learning, TeachMateAI, and Good Future Foundation, having led events for over 50,000 educators globally. He provides advisory support for AI leadership and teacher training worldwide.

Anneliese Smith
Anneliese Smith

Anneliese has over 15 years of experience in education, digital learning, and edtech strategy, working across schools, non-profits, and national organisations. Before joining the Good Future Foundation, she was Head of Digital Learning at a leading independent prep school in the UK, where she led digital transformation initiatives, teacher training, and AI integration. She has also worked with national partners on EdTech projects and is a Global EdTech Awards Judge. Anneliese has dedicated her career to designing impactful learning programmes and supporting educators in digital education. In 2025, Anneliese joined the Good Future Foundation as Project Manager for the AI Quality Mark, a flagship programme designed to ensure safe, effective, and evidence-informed use of AI in education.

Bukky Yusuf
Bukky Yusuf

Bukky Yusuf is an author, leadership coach, public speaker, trustee and Thought Leader with over twenty years teaching experience. She has undertaken several leadership roles within mainstream and special school settings, centring around professional development programmes, quality first teaching and learning and effective implementations of Educational Technology.

Beyond the classroom, Bukky has a variety of Ed(ucation) Tech(nology) experiences which includes participating as a judge for The EdTech50 Schools, BETT Awards and serving as an Education Board Member for Innovate My School. She was appointed by the Department of Education as co-chair for the EdTech Leadership Group.

Daniel Emmerson
Daniel Emmerson

Daniel is the Executive Director of the Good Future Foundation, supporting schools to adopt artificial intelligence in ways that are safe, ethical and grounded in everyday classroom practice. With over 14 years’ experience as a teacher, DSL and senior leader, he works closely with school leaders and trusts on curriculum design, safeguarding and whole-school AI strategy. Daniel is a school governor at Sutton House Academy in Southend and has just completed his final term as Treasurer and Board Director at the Institute of Global Learning. His work focuses on equity, data protection, and ensuring AI strengthens learning, teacher judgement and student voice.

Fraser Halliwell
Fraser Halliwell

Fraser Halliwell is a teacher and school leader with 30 years experience in a variety of educational settings, including maintained, independent, and international sectors. The focus of his career has been to create the conditions in schools to allow children to thrive in an uncertain world.His passion for global education and the need now, more than ever, to teach children to become active and responsible global citizens has been a focus of his work in the United Kingdom, Colombia, and Spain.Fraser recently led Radnor House School, Sevenoaks, as Head and spearheaded developments in digital learning through the pandemic and beyond. Previously, he served the community of Colegio Anglo Colombiano, Bogotá, as Head of Secondary for 11 years and brought inquiry and concept-based approaches to the forefront of pedagogical practice.Fraser holds a MEd in International Education Administration from Endicott College, Massachusetts, and a BSc and PGCE from Bristol University, UK. He is currently Vice Principal at Hamelin-Laie International School, Barcelona, a Nord Anglia Education school.

James Batten
James Batten

James Batten is Assistant Principal for Digital Teaching and Learning at Rashid and Latifa School, which serves the ruling family in Dubai, UAE. He oversees digital fluency from Foundation Stage 1 through to Year 13 and is dedicated to embedding purposeful, ethical technology into education, James brings both strategic vision and hands-on classroom experience to each implementation and initiative.

Prior to his current role, James served as Trust Lead for Digital at a large 27-school Multi-Academy Trust across the South Coast of the UK, where he developed and scaled digital strategy across a diverse range of school settings.

James is a key contributor to The Big AI Project, a free national initiative led by Big Education, which aims to equip schools with the skills needed to approach an AI-infused world safely, ethically, and strategically. Working with The Big AI Project team since January 2025, James played a central role in designing the Application of AI Framework - a practical, values-led framework that provides schools with agile entry points for responsible AI adoption in a fast-moving landscape.

James subsequently used the Framework as the foundation for his school's AI Policy, AI Action Plan, staff professional development programme and Digital Fluency Curriculum, which spans Year 1 to Year 13 and includes a dedicated AI strand covering topics from ethics and agents to sustainability and safeguarding

Julie Carson
Julie Carson

Julie Carson is the Deputy CEO at Woodland Academy Trust, leading schoolimprovement, curriculum development and digital transformation across five primary schools in Bexley and Kent. With over 25 years’ experience in education, including 18 years in leadership roles such as Headteacher, Executive Headteacher, and School Improvement Advisor, she has a strong commitment to inclusion and innovation.

Julie specialises in AI and Universal Design for Learning (UDL), developing a Trust-wide pedagogical framework that led to two schools being named an Apple Distinguished School and the Trust becoming an Apple Regional Training Centre. She regularly contributes to national and international discussions on AI in education and digital equity.

Julie holds an MA (with distinction) in Educational Leadership and the NPQEL. She was awarded a Silver Award for Transformational Use of Digital Technology in the 2025 Pearson National Teaching Awards in recognition of her pioneering work, along with being named as Digital Leader in the Global EdTech Awards.

Laura Knight
Laura Knight

Laura Knight, Founder and CEO of Sapio Ltd, is a TechWomen100 Award Winner 2025and an internationally recognised strategist in digital innovation and AI for education.

She brings over two decades of teaching and leadership experience across bothmaintained and independent sectors. Laura helps schools, universities, and educationorganisations to design ambitious, responsible, and human-centred approaches totechnology.

She serves on advisory boards for The EdTech Evidence Board, Teachmate, theGood Future Foundation, and the Independent Schools Council. Her book, The Little Guidefor Teachers on Generative AI (Sage), supports educators to explore purposeful, creativeuses of AI in teaching and learning.

Rebecca D’Cruz
Rebecca D’Cruz

Rebecca D'Cruz is Head of Computer Science at St Albans School, an independent secondary school in Hertfordshire, where she is also responsible for the school's AI Strategy. With over a decade of experience teaching Computing in secondary and tertiary education, Rebecca brings both classroom depth and strategic perspective to her work with AI in education.

Rebecca holds an MPhil in Education from the University of Cambridge, where her research focused on AI literacy in secondary schools and examined how pupils and teachers understand, use, and critically evaluate generative AI tools. Her dissertation was awarded a distinction. Her work bridges the gap between academic research and everyday school practice, and she writes and speaks regularly on the subject for practitioner audiences.

As an AI Quality Mark assessor, Rebecca is committed to supporting schools in developing thoughtful, evidence-informed approaches to AI integration that are good for teachers, for pupils, and for the wider school community.

Tom Wade
Tom Wade

Tom is the Director of Digital Innovation and Enterprise at Haileybury College, an 11-18 boarding school in Hertfordshire, UK. With 17 years of teaching experience across both state and independent sectors, he’s worn many hats, including Head of Philosophy, PSHE, and Humanities.

Tom has long been fascinated by technology; from tinkering with his Dad’s Apple Macintosh 128K as a child to becoming a Google Innovator, he’s always exploring how digital tools and AI can transform teaching and learning. Today, he is responsible for the strategic evolution of the School's digital landscape. bridging the gap between pedagogy, operations, and enterprise. Tom ensures that emerging technologies, particularly AI, are seamlessly integrated to enhance both academic outcomes and whole-school operational efficiency.

Beyond digital strategy, Tom designs and leads Haileybury's Leadership and Enterprise programme, equipping pupils with critical skills in design thinking, risk-taking, and execution. Tom aims to foster a vibrant entrepreneurial culture by connecting pupils with global networks and cultivating real-world innovation projects with industry leaders.

Tom is an active member of several educational groups, including being a founding member of the National Pedtech Partnership. Outside of work, he’s married with three wonderful children, and an optimistic season ticket holder at Arsenal, convinced this will finally be their year to lift some silverware.

Frequently Asked Questions

Why is Good Future Foundation in a position to offer an AI Quality Mark?

Following two extensive pieces of research conducted by Goodnotes on Generative AI in Schools (October 2023) and The Social and Emotional Impact of AI in Schools (September 2024), Good Future Foundation set out to explore documented findings in even more depth.

We achieved this through our partnerships with the likes of the Institute of Global Learning, STEM Learning, Women In AI, The Society of Heads, UTCAI, COBIS and Merrick-Ed. The AI Quality Mark was drawn up with senior leaders in schools, such as Dr Andy Kemp of the National Mathematics and Science College and Laura Knight, Founder of Sapio. Following a review from machine learning specialists at Goodnotes, and the Foundation's very own Student Council, and a pilot with Woodland Academy Trust, the AI Quality Mark went live in September 2024.

There are no experts concerning AI in education. This is a new, fast-paced and rapidly evolving field, with fresh and inspiring research being published every week, if not every day. At the same time products are being launched, technological capabilities increase and application of use takes on a wealth of different guises, with implications for senior leadership, safeguarding, compliance, parent communication and everything in between.

We are committed learners in this space. Our partners are driven and determined professionals eager to ensure that we make a sustainable and positive impact with the schools connected to us. We encourage you to be a part of the journey.

How do we achieve either the Progress, Bronze, Silver or Gold AI Quality Mark?

The AI Quality Mark is a self-assessment against a framework. Once you have had a meeting with us and you are happy that going through the process will add value to your organisation, then you can evaluate where you feel you fit against each area of the framework. Each level will give you a set number of points and your total score will determine which level of award you achieve.

How do we gain points towards each level of the Quality Mark?

When you are self assessing against the criteria, you will notice there are five levels for each area of the framework. Each level will give you a score which contributes to your overall total and the level of achievement within the AI Quality Mark.

Is there a limit to how many times we can submit to be assessed?

There is no limit to the number times you can submit to be assessed. We highly recommend submitting early on in your journey as it gives you a benchmark. The framework is set out so that it guides you on a journey to embedding AI into your school in a responsible and ethical way and by submitting early on, you have a clear pathway ahead.

Are there set times in the year that I have to submit my self assessment and evidence?

There are no set times in the year that we accept submissions. You can submit at any time that is convenient for you.

What will you accept as evidence?

We do not want to add to any teacher’s workload so we are very flexible on the evidence that is submitted for the AI Quality Mark. Some examples of evidence that we accept are plans, teacher testimonials, presentation decks, notes/minutes from meetings etc.

How do we complete the self assessment and prepare for a submission?

When you receive the framework from us, you will also receive a link to a submission form. On the form, you are able to select the levels you feel your school is working at and attach any evidence for support. The form will save your progress for 15 days if you use the same browser (not in Incognito/Private mode) so that you can complete it at your own pace.

Will you provide detailed feedback for my submission?

Once you submit your self assessment and evidence, it will be sent to an assessor who will evaluate your submission. They will complete an assessment form with detailed feedback. Once they have done this, a meeting will be organised with the assessor and organisation to discuss and share their feedback and support you on the next steps of your AI journey.

What if we are at the very early stages and only have low marks across the board?

We would still encourage you to complete the self assessment as this gives you a benchmark to understand the next steps in your AI journey.

How long does it take for the assessment to happen?

Once you submit your self assessment and it is sent to our assessor, we aim to get the feedback to you in 2 - 3 weeks.

We are an independent school, can we still apply?

Any school can apply to go through the AI Quality Mark. We ask that if you are an independent school that you support your local schools and community with developing their use of AI.

Are there resources that you can provide that will help us obtain the AI Quality Mark?

We will send the framework to you after the initial meeting which can act as a guide for your AI implementation. As part of the Good Future Foundation, we offer professional development workshops, free to schools, regionally to support as many people as possible. We also have the Teacher Community Platform, which is a fantastic support to those going through the AI Quality Mark. Lots of teachers who have gone through the AI Quality Mark share resources from their schools and best practice with others. It is also a great place to ask any questions and get answers from a range of school leaders, teachers and the Good Future Foundation team.

Should we apply as a school or a Trust?

This is a personal choice, we do not mind if you would like to submit as a whole Trust or as individual schools. We have had schools and Trusts submit their self assessments in either way but what is important is that it is valuable to you.

Our school is not located in the UK, can we still apply?

We accept submissions from schools globally and already have schools around the world who have obtained the AI Quality Mark.

What happens if we stop the process before we have finished it?

There are no consequences for stopping the process at any point. We want this to be a valuable and supportive process and if it isn’t right for your school or isn’t the right time, we will still be here when you are ready!

What’s the value of just getting a Progress award?

There is lots of value in achieving the Progress award as it shows that you are approaching your AI journey with consideration, building a strategy that includes managing data responsibly and preparing staff and students for the future. It gives you a benchmark to work from and a pathway to continue to build your strategy moving forwards. It also demonstrates to your community that you are committed to using AI responsibly and ethically within your organisation.π

Interested in the AI Quality Mark?

If your school is ready to understand the implications of AI technology for teaching and learning and to consider how it might be relevant in your school specific context, we invite you to leave your contact information below.

Upon submission, you will receive an invitation for a meeting to discuss how to apply for the AI Quality Mark, including the framework for the self-assessment and evidence submission.

Fill out the form to receive detailed information about the AI Quality Mark:

If you use Microsoft email services, please whitelist the domain goodfuture.foundation in your email settings to ensure you receive our emails.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.